RiverFest is one of our fav community events—kayaking, pontoon rides, nature discovery, food trucks—all at our beautiful Pontiac Metropark. What’s not to love!? 💙 And it is so satisfying to pull together all the Event Marketing must-haves: Promotional Flyer, Targeted Email Blast, Web Page, and a Brand Kit with a variety of images for Social Media.
An event that is weather-dependent and subject to last minute changes requires a digital promotion program that is fast and flexible. This campaign relied on social media posts and promotional material to drive traffic to the website for latest updates.